University marketing is essential for local eateries and services. If your business is a brick and mortar establishment that relies on local foot traffic for sales and revenue, and you are close to a university campus, then you have to let the students there know where you are, what you provide, what you cost, and what your hours are.seed marketing agency website focus on University Marketing and creating authentic campaigns and experiences that this audience will really connect with.
You might think that something like university marketing is only for bars, cheap diners, and tutoring services, but that is far from the truth. University and college students might live in your community as many as nine months a year, and they need the same things they do back home at times. So, they might need laundromats (if they’re cheaper than dorm options) doctors, dentists, optometrists, oil changes for their cars, places to shop for clothes, and many other things.
Higher-education students are often thought of as saddled with student loan debt or just broke because they have little time for jobs, but they still have disposable income. This is particularly true at more premium campuses and educational institutions where students either come from money or are going into fields flush with it.
Depending on how much you rely on students from campus for your business, you might even want to hire them for much of your staff. That way, when the school lets out for a break and your business scales back, your staff can be simultaneously scaled back in a natural rhythm.
seedmarketingagency.com have tens of thousands of students, so the sheer volume of prospective consumers available alone makes marketing at the university a smart idea. Also remember that the students there change every year, with possibly as much as a third turnover of new faces, so you have to keep marketing every new school year.