For anyone who is visiting a major capital city anywhere in the world, one thing becomes increasingly apparent. Consumers are being bombarded by marketing messages that are now so prevalent and so well targeted that they are almost impossible to escape.
We have become so reliant on our smart mobile devices that for many of us the thought of having to navigate the complexities of modern life without access to the information that the ‘Internet of Things’ supplies us at terrifying.
So we have to cope with the marketing messaging that pours across our screens vying for our attention.
We can attempt to block some of the marketing – but the solutions are stop-gap measures at best.
So how do the professionals and investors who work in the London food and drink PR business in high pressure, highly competitive industries like London or New York manage to reach their target audiences of potential customers – and how do they ensure customer loyalty?
Increasingly they are turning to public relations agencies to ensure that their messages are tailored to their audiences and that they are reaching those potential clients and getting them to the table.
Public relations has classically leveraged the services of the media as spokespeople and gatekeepers of public opinion. This is still part and parcel of public relations. You will still see that double page spreads in glossy magazines. However, the world has changed. PR companies now leverage the social media, they leverage opinion makes like bloggers to reach an increasingly savvy diner and they know that reviews can make or break their reputation.
Managing this process is the job of http://www.saucecommunications.com/ a skilled public relations agency – and in fact only the tip of the iceberg as far as what they can achieve – and in a city like London where the competition is looking for every advantage they can get – that can make all the difference.